As I Am Coconut Cowash Cleansing Conditioner, 16 Oz

The Classic Collection from As I Am features 14 hydrating products that define, condition, and shine your natural hair. As I Am, a family-owned business with 45 patents, is at the forefront of the textured hair industry. The company's R&D laboratory in the US specializes in the science of haircare, with each product crafted in-house. By prioritizing decomposable materials, As I Am ensures its products have a minimal environmental footprint.

The formulas used in the Classic Collection are gentle, providing moisture retention without compromising the natural balance of the hair and scalp. These products spread easily throughout the hair, making detangling a breeze. They also gently cleanse the hair and scalp.

To achieve the best results, it is recommended to detangle the hair completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product being used. This can be done with a wide-toothed comb or a paddle brush. Only after detangling should you proceed to the final rinse. When shampooing, it is important to keep the hair in a smooth, downward alignment as you lather. Bunching, scrubbing, or vigorous scrunching may cause extensive tangling.

The Classic Collection from As I Am offers a comprehensive range of haircare products that cater to the unique needs of textured hair. By combining cutting-edge science with a commitment to eco-friendly practices, As I Am is positioning itself as a leader in the industry. The brand's focus on gentle, moisture-rich formulas and easy detangling makes it a go-to choice for individuals seeking to maintain the health and beauty of their natural hair.

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